Tournament of Roses and Legacy Connections launch a new campaign to complete Rose Bowl renovation
By Kayla Irby 08/01/2013
The Tournament of Roses Association is partnering with Legacy Connections, a nonprofit fundraising organization committed to preserving the history of the Rose Bowl, in raising funds to help defray the costs of recent renovations to the 91-year-old stadium.
In the Brick Campaign, sponsors can have their names or their company’s name emblazoned onto bricks that will be placed at the south entrance of the stadium beginning this month.
An estimated 27,500 bricks — with prices ranging from $100 to $425 — will be placed into a mosaic design. Participants will have multiple design options, from text-only to text with logos.
“The purpose of the brick campaign is to raise funds to construct a new iconic plaza in front of Gate A at the Rose Bowl Stadium that will have the Tournament of Roses logo in the center, surrounded by bricks,” Tournament President Scott Jenkins wrote in an email to the Pasadena Weekly.
“We hope to raise over $3 million in this campaign. The cost of the plaza is likely to be around $1 million. The balance of the funds will be used by Legacy Connections to assist the Rose Bowl Operating Co. to complete the renovation work at the Stadium,” Jenkins said.
City officials have spent nearly $187 million on a three-phase plan to repair the structure by rebuilding the press box, replacing the score boards and widening tunnels. The renovation, which was originally projected to cost $152 million, increased in cost by $35 million by late June, according to a Web site dedicated to providing information about the renovation. In part due to the cost of the project, Fitch Ratings downgraded Pasadena’s credit rating from AAA to AA+.
On Jan. 1, 2014, the 100th Rose Bowl Game, the country’s oldest post-season college football game, will feature the best teams from the Pac-12 and Big Ten conferences. In addition, the 16th and final Bowl Championship Series (BCS) National Championship Game will be hosted by the iconic stadium on Jan. 6.
“As part of our 100th Rose Bowl Game celebration, we felt it would be nice to enhance the plaza area at the south end of the stadium,” Jenkins wrote. “It’s a great way for people to leave a legacy at the base of America’s Stadium.”
For more information, visit rosebowlbricks.com.