End of an era

End of an era

LA Times to insert La Cañada Valley Sun, Burbank Leader and Glendale News-Press and yank their racks   

By André Coleman 02/13/2014

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Officials with the Glendale News-Press and its sister publications are pulling their racks off city streets with the recent decision to insert all three publications into the Los Angeles Times.     

News-Press Editor Dan Evans made the announcement in a column published in Monday’s edition. The News-Press, along with the Burbank Leader and the La Cañada Valley Sun, are produced by the Times Community News division of the Los Angeles Times Media Group.

In addition, “We are ceasing publication of the Sunday edition — Feb. 9 will be the final one — and replacing it with a larger, more in-depth edition on Saturdays,” an upbeat Evans wrote in a note to readers. “This new edition, called Weekend, will have all of the Sunday features, including the always popular In Theory column and Marquee, our award-winning arts and entertainment section.”

Evans also wrote that starting Feb. 20, the News-Press will begin publishing a zoned edition that will focus on covering events in Montrose and La Crescenta. 

The changes come nearly 14 months after the Times closed the offices of its four local papers, which then included the Pasadena Sun. That publication was discontinued in July. The Leader operated out of the News-Press office on Brand Boulevard and the two Suns operated out of the same office in La Cañada Flintridge. All reporters and editors with the four papers were transferred to the Times main office in downtown LA in January 2013. 

The News-Press has a daily circulation of 9,264 Wednesday through Friday; 9,949 Saturday; and 14,878 on Sunday, states the company’s media kit. The Leader reports a 4,344 circulation on Wednesday and 5,433 on Saturday. The Valley Sun’s Thursday circulation is 6,667, according to the media kit’s figures.

All stand-alone news racks carrying the three publications will be removed and the newspapers will be inserted into the Times and placed inside a number of retail businesses. The News-Press and the Leader will also be available to readers with a subscription to the Times.

Evans’ column did not list which retailers would carry the paper.

An announcement about the changes was placed on news racks in the three communities. In Glendale, the placard tells readers to “look for the new Glendale News Press — including the new weekend edition — in LA Times news racks, Wed. through Sun.”

According to Evans, the change is due to an increasing number of thieves stealing the free newspapers and recycling them soon after being placed in the racks.

“Have you wondered why you were unable to grab a copy of the paper, even in the early morning hours?” Evans wrote. “Well, turns out a rogue group of recyclers would follow around our delivery truck and grab the papers shortly after they were put in the box. My guess is this was being done for recycling purposes, though the money gained seems hardly worth the effort.”
 
The Pasadena Weekly, which is owned by Southland Publishing, was owned briefly by the Times before that paper was bought by the Tribune Co. in 1999. In 2007, real estate mogul Sam Zell acquired Tribune Co. through a leveraged buyout that left the company with $13 billion in debt. The company filed for bankruptcy in 2008. 

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