Snoopy to the rescue
New license plates to help fund California museums
By André Coleman 04/30/2014
Snoopy, the beloved Peanuts character created by artist Charles Schulz, was set to make an appearance in Pasadena this week to help mark the halfway point in an effort to fund California museums.
The idea is to get enough people to purchase license plates featuring the beloved cartoon character to start production. The Department of Motor Vehicles (DMV) requires 7,500 orders to begin making the plates. So far, only 3,750 have been ordered, according to Mimi Morris, executive director of the California Cultural and Historical Endowment (CCHE).
The license plate project is being administered by the CCHE, the California Association of Museums (CAM) and the California Natural Resources Agency (CNRA).
Mayor Bill Bogaard was among the state and local dignitaries promoting the license plate program at a special event held Wednesday at Kidspace Museum, located in the Arroyo Seco, near the Rose Bowl.
Along with Bogaard, others who were expected to attend the fundraising “Half-time Show” were Morris, Bryan Cash, chair of the California Cultural and Historical Endowment; Kidspace Executive Director Michael Shanklin; Celeste DeWald, executive director of the CAM; David Burton, senior director of the Autry National Museum of the West; and Claire Ruud, deputy director of the Santa Monica Museum of Art.
The new plates are $50 for sequential numbers ($40 to renew) or $98 for personalized items ($78 to renew). A portion of the higher fees supports programs aimed at protecting the environment.
Proceeds from sales of the plates will go into a designated fund to be administered by the CCHE, which will create a grant program to benefit museums around the state.
“This is a fundraising effort to create money for California’s museums,” Bogaard told the Weekly. “We have received grants from the California endowment for local museums. We are hoping this kind of effort will be successful and are happy to be part of it when we can.”
For more information please visit snoopyplate.com.