Pasadena Water and Power asks customers to cut back on water use by 20 percent
By André Coleman 02/05/2014
Phyllis Currie, general manager of the Pasadena Water and Power Department, is asking local residents and business owners to voluntarily cut water use by 20 percent, joining the call from state and local leaders to step up water conservation efforts.
“Our customers have always rallied during emergencies, conserving water citywide with impressive results,” Currie said. “We’re counting on Pasadena to take the lead to permanently end water waste and support sustainable solutions.”
Currie’s call comes just weeks after Gov. Jerry Brown declared a statewide drought, directing officials across the state to take all necessary actions to prepare for severe drought conditions. Brown has also asked consumers to cut water use by 20 percent.
For the past 13 months, an enormous high-pressure ridge in the atmosphere has been stationed off the West Coast, diverting storms that normally would bring winter rain to the area. According to the Los Angeles Times, the lack of winter rain has left reservoir levels low and many farmers and ranchers are suffering.
According to the PWP, as a result of Brown’s declaration, the California Department of Water Resources (DWR) announced on Jan. 31 that all of its State Water Project deliveries throughout California would be cut to zero for the year. The decision affects 29 public water agencies that buy State Water Project water for about 25 million Californians.
Pasadena Water and Power, which receives about 18 percent of its supply from the State Water Project through the Metropolitan Water District, is closely monitoring the situation and is developing additional response plans as necessary. Due to strategic investments in water storage, the local agency does not expect the cutbacks to have an immediate impact on customers, but there could be long-term impacts if the drought persists beyond 2014.
City officials will be discussing state and local water concerns during its upcoming forum, “Your Water: The Big Picture,” beginning at 6:30 p.m. on Feb. 26 at the Pasadena Convention Center, 300 E. Green St., Pasadena.
The forum will examine long-term water supply challenges and potential solutions. The Water and Power Department will also provide information about its conservation measures and customer incentive programs.
Participants can register online or by calling (626) 744-3715.