Music = Money
City seeks comments on proposed Rose Bowl Music Fest
By André Coleman 06/05/2014
The public will have an opportunity to weigh in on a proposed music festival at the Rose Bowl 6:30 p.m. on June 12 and 10 a.m. on June 14 at the stadium.
At the meetings, city leaders will present a draft of the environmental impact report prepared for the proposed Rose Bowl Music Festival.
Several extremely successful concerts have been held in the Rose Bowl over the past several years. City officials believe that a music festival could attract popular acts. This summer, Rihanna and Eminem will play in the stadium on Aug. 7. Music super couple Beyoncé and Jay-Z will perform Aug. 2-3.
If approved, the festival would begin in June 2015. The three-day music fest is still in the conceptual phase. Public comments are requested as part of the environmental review process.
“The goal is to have the first music festival hosted by the Rose Bowl next year,” said Councilman Victor Gordo, who also sits on the board of directors of the Rose Bowl Operating Co., which oversees operations at the stadium. “There are all types of different music festivals with different genres. We are looking to have a unique festival in Pasadena with high-quality entertainment, food and in every other respect.”
In order to host those concerts, the City Council agreed that they would not bring forward any motions that would allow an NFL team to play in the Rose Bowl in 2014. The music festival would take the NFL off the table for 2015.
However, if there is no festival, according to the statement issued by Public Information Officer William Boyer the city could push for 13 NFL events to be held in the Rose Bowl.
“The music festival would become a long-term tenant in the Rose Bowl,” Gordo told the Weekly. “We have very high expectations for the festival.”
Locals residents that cannot attend the meeting can contact Senior Planner Betty Donavanik in the Planning and Community Development Department at (626) 744-6756 or at firstname.lastname@example.org.