Musical payoff

Musical payoff

Council approves Jay Z and Beyoncé concert at the Rose Bowl

By André Coleman 04/22/2014

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Efforts to make the Rose Bowl profitable without the NFL took a giant step forward on Tuesday after the City Council approved an Aug. 2 concert featuring megastars Beyoncé and her producer-rap artist husband Jay-Z.

The council had already approved the maximum 17 events allowed for this year, including an Aug. 7 concert featuring Rihanna and Eminem, meaning the council had to approve any additional event.

Councilman Victor Gordo — who is a member of the Rose Bowl Operating Co. — told the Weekly earlier this year that concerts would become the stadium’s third primary tenant, along with UCLA football and the Tournament of Roses.

The Rose Bowl has long been talked about as a possible temporary home for a professional football team relocating to Los Angeles while a permanent stadium is built somewhere in Los Angeles County. The chance of that happening seemed to have improved earlier this year when a judge threw out a lawsuit filed by homeowners alleging the city’s environmental impact report (EIR) on bringing a pro team to Pasadena did not accurately study the impacts of the additional traffic and noise.
 
On Tuesday, just hours before the special meeting, the Linda Vista-Annandale Association — one of the groups in the coalition that filed the failed lawsuit against the city to stop the NFL — claimed the concert will have the same negative impacts on the residents living in the area.

But that complaint carried little weight, with the council wasting no time in approving the concert. As a matter of fact, only one person showed up at the 5 p.m. meeting to voice an opinion on the matter. In his comment, Tom Siefert asked the council to “turn up the volume.”

“This is an extraordinary opportunity for the City of Pasadena to host two of the biggest artists in the entertainment industry today,” Councilwoman Jacque Robinson told the Weekly. 

“We know we have the ability to effectively run large-scale events and the council and RBOC will continue to make decisions based on the best interests of the city as a whole balanced against protection and mitigation measures for our neighbors abutting the Rose Bowl,” Robinson said. The Rose Bowl has to be more than just a football stadium in order for us to preserve it for the future generations of Pasadenans.”

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