The city’s Public Health Department has launched a campaign to inform the public about the effects of marijuana.

As part of that campaign, ads targeting youth will be placed in Pasadena buses focusing on the health effects of cannabis use and the legal consequences of driving under the influence of marijuana.

The campaign was developed with input from several local youth organizations, including the Pasadena Cigarette Stompers, Day One, the Pasadena Youth Council, the Health Department’s Youth Advisory Board, and Rose City High School students.

According to Health Officer Dr. Ying-Ying Goh, “Of the 11th grade students at Pasadena Unified School District, 26 percent said they had tried marijuana, according to the 2016-2017 California Healthy Kids Survey. There is substantial evidence of the association between cannabis use and increased risk of motor vehicle crashes, including in states that have legalized recreational marijuana,” Goh wrote. “We want to educate everyone in our community, and especially youth, about the health risks related to marijuana use.”

In 2016, California voters approved Proposition 64, known as the “Adult Use of Marijuana Act” or “AUMA,” which legalized the recreational use and small-scale personal cultivation of cannabis for individuals age 21 and older.

As part of Proposition 64, the sale and taxation of recreational marijuana became legal in January.

Although the sale of cannabis continues to be prohibited in Pasadena, in February the City Council voted to place an initiative on the June 5 ballot that will allow for the sale and taxation of cannabis in Pasadena.

The city’s ballot measure was created after marijuana proponents began their own efforts to place an initiative on the ballot.

The city’s measure will allow only one operator in each of the council’s seven districts and ban any marijuana businesses from opening within 600 feet of residential neighborhoods, schools, churches and parks.

Businesses will have to qualify through an interview process. Illegal cannabis businesses that have previously operated in the city without a license will be banned from consideration.