The Tournament of Roses Association continues to make history by naming the first Latina — and third woman — to lead the organization in its 125-year history.

Laura Farber will lead the tournament for the 2019-2020 parade season and Rose Bowl college football game.

She replaces Gerald Freeny, the association’s first African-American president.

Freeny’s chosen theme for the 2019 event was “The Melody of Life.” Farber announced the theme for 2020 is “The Power of Hope.”

“With hope — anything, in fact, everything is possible,” said Farber in a prepared statement. “Hope is more than simply the possibility of fulfillment. Hope is dignity and respect, joy and happiness, aspiration and achievement. Hope never, ever quits. Through hope, we can aspire to be our best and in turn inspire those around us to reach higher.”

Born in Buenos Aires, Farber’s native language is Spanish. She earned her bachelor’s degree, cum laude, with departmental highest honors, in 1987 from UCLA. She earned her juris doctorate, also cum laude, in 1990 from Georgetown University

In related news, the tournament has named Pamela Knapp to the association’s executive committee. Knapp will serve as tournament president in 2027.

Knapp is retired from the banking industry, having served as vice president of First Interstate Bank. Knapp graduated from USC in 1984 with a degree in business administration.